Strategic and Practical Tactics to Increase the Relevance of 3D Printing in Fashion Companies

Uncovering Use Cases and Increasing Visibility of Internal Additive Manufacturing Capabilities

The fashion industry is built on desire, craftsmanship, and scarcity - and technology is perceived to be the antithesis to the three pillars the fashion industry’s foundation.

The industry is rapidly evolving, and the integration of 3D printing technology is becoming increasingly critical to improve efficiencies in the product creation process, however, technological adoption in traditional industries does not occur without challenges.

This abstract will explore a strategic approach to accelerate the internal relevance of 3DP through various organizational engagement tactics. The primary objectives are to (1) increase visibility and understanding of internal capabilities, (2) uncover use cases and increase adoption, and (3) demystify preconceived notions to empower designers to create products more quickly and accurately.

1. Increased Visibility:
Increasing visibility of internal capabilities helps increase adoption. The presentation will explore practical strategies to place 3D Printing front and center in front of, not only decision makers in the organization, but designers and product developers who benefit from the technology most.

2. Increased Adoption:
Increasing adoption of 3D Printing helps increase the relevance of 3DP in the organization. Embedding 3DP in the product development lifecycle elevates the technology from a nice-to-have to an essential part of the creation process.

3. Empowering Designer:
Providing designers with the tools and knowledge to create 3D files builds their competence as well as confidence and makes them feel closer to the process. Empowering designers to create and submit their own work for 3D Printing promotes a culture of collaboration and innovation.

Key Takeaways:
• Increasing visibility of capabilities leads to increased adoption.
• Increased adoption elevates the relevance of 3DP technologies.
• Empowering people and including them in the process strengthens collaboration and promotes a culture of innovation.