How COBRA Changed the Game by Creating the LIMIT3D Irons

In 2024, Cobra Golf unveiled the world's first commercially available 3D printed irons, LIMIT3D. Using additive manufacturing and a computational design approach with nTop enabled Cobra to give golfers a professional-looking iron that’s still as forgiving as a game-improvement club. In the process, the company saved a year in design time and brought a game-changing, first-of-its-kind product to market.

Additive manufacturing is enabling companies like Cobra to innovate, commercialize and bring consumer products to market at faster speeds and more economically. Today, the company is scaling production of its wildly successful LIMIT3D irons to allow this product that started out as a limited-edition statement piece to evolve into an in-line worldwide product offering. The product success is turning heads, and in September 2024, the LIMIT3D irons captured their first victory with Spain’s Angel Hidalgo on the DP World Tour in Europe.

In this talk, Ryan Roach, director of innovation at Cobra Golf, will share the success story of the world’s first commercially available 3D printed golf iron. He’ll discuss how creating the irons using additive manufacturing and nTop allowed COBRA to explore new areas of innovation, scale additive manufacturing and make it economically viable for the masses. Ryan will share how Cobra has used the LIMIT3D iron project as a blueprint to create other game-changing products using additive manufacturing, with plans to bring them to market at the same breakneck speed and share some of Cobra’s pleasure and pain points along this journey.