Jennifer Herron, CEO of Action Engineering, Mechanical and Computer Engineer, spearheads a Women-Owned Small Business empowering 3D Data adoption. With her adept team, she’s counseled 180+ organizations since 2008, offering thought leadership and pragmatic advice to Model-Based Enterprise (MBE) transitions. An expert in Model-Based Definition (MBD) and 3D Technical Data Packages (TDPs), Jennifer actively shapes industry evolution by engaging in leading standards bodies. Notably, she is the Vice-Chair of ASME Y14.46, the 3D Product Definition standard for Additive Manufacturing. She is also in her 3rd term as a Board of Director (BOD) of the Digital Metrology Standards Consortium (DMSC), shaping the Quality Information Framework (QIF). Possessing extensive expertise in hardware design for spaceflight and military systems, she’s also the holder of a snake propulsion mechanism patent. Leveraging her diverse career, she’s developed CAD modeling best practices, having worked across platforms like Creo, NX, SOLIDWORKS, and Inventor. Her pragmatic insights culminated in “Re-Use Your CAD: The Model-Based CAD Handbook,” the singular guide of its kind.