Brenda Jones is a serial entrepreneur who previously served as the CEO of Kinetica Labs, Inc., a University of Michigan technology spinout acquired by VelocityEHS in July 2021. She has also held key executive leadership positions in organizations focused on software, SaaS industry and technology commercialization. Ms. Jones earned a bachelor’s at Yale University and an MBA at the University of Michigan. She now serves as the CEO of Ulendo Technologies, Inc., a University of Michigan technology spinout company focused on providing advanced software solutions for advanced manufacturing. Under Brenda’s leadership, Ulendo has secured investor funding, has been awarded a $1M NSF grant and has launched its first product, Ulendo VC, vibration compensation software that significantly increases the speed of FFF 3D printers. She is now leading efforts to expand the product offerings of Ulendo to metal additive manufacturing, through Ulendo HC (heat compensation).