New AM companies, products, and services are developing at a staggering pace. With so much new activity, clarity on where to invest an organization’s efforts is paramount. The AM industry is excited about new approaches to design, and even biomimicry, but designers and engineers must now decide what is practical and where to focus their attention. Meanwhile, the AM industry is faced with opportunities and challenges related to material pricing, supply chains, quality, and infrastructure development. Can users of AM really achieve digital inventories and on-demand manufacturing? And, will they uncover the AM industry’s dirty little secret?